Marketing Development Representative

The Marketing Development Representative (MDR) is responsible for qualifying inbound marketing leads and converting them into high-quality sales opportunities. MDRs act as the bridge between Marketing and Sales, ensuring that demand generated through campaigns, events, digital channels, and content is rapidly validated, nurtured, and passed to Sales with full context.

Key Responsibilities

• Respond to inbound leads from campaigns, events, website forms, and digital channels within agreed SLAs
• Qualify leads based on Ideal Customer Profile (ICP), segmentation, and buying intent
• Engage with prospects via email, phone, and social channels to assess needs and readiness
• Book discovery meetings or product demos for Sales teams (Account Managers, BDMs, SDRs)
• Convert qualified leads into sales opportunities and contributes to pipeline generation
• Ensure all opportunities are accurately logged in Salesforce with full notes and handover details
• Meet or exceed KPIs (number of qualified leads, meetings booked/held, pipeline generated)
• Maintain accurate activity tracking and conversion reporting in Salesforce/HubSpot
• Follow up on inbound campaigns using outreach sequences
• Provide feedback to Marketing on lead quality, campaign effectiveness, and conversion blockers
• Collaborate with Marketing on messaging, follow-ups, and nurture sequences
• Follow defined internal processes (lead routing, opportunity creation, CRM rules)
• Partner with SDR/BDR teams to ensure smooth transition from inbound to outbound activities

Skills & Experience

• 1–3 years of experience in lead qualification, inside sales, or customer-facing marketing
• Strong communication skills across phone, email, LinkedIn, and outreach tools
• Experience using CRM systems such as Salesforce (or similar)
• Familiarity with marketing automation platforms like HubSpot
• Ability to quickly understand customer needs and assess buying intent
• Ability to clearly articulate value propositions to prospects
• Strong organizational skills and ability to manage multiple leads and follow-ups
• Target-driven mindset with focus on hitting KPIs and pipeline goals
• Ability to work collaboratively with Marketing, Sales, and SDR/BDR teams

Base Pay

$50,000 - $56,000 per year. 

Actual rate of pay may vary based on factors including, but not limited to: position offered, location, education, training, and/or experience. Total compensation may also include variable incentives, bonuses, benefits, and/or other perks, as outlined in any formal offer made. 

*Candidates must reside in State advertised to be considered

Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career. 

In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics. 

RWS Values 

Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.

Covid Vaccination - All RWS employees hired for positions that require working on-site at RWS offices, customer offices, travel on behalf of RWS, and/or in-person meetings will be required to comply with the RWS USA COVID-19 Vaccination and Testing Policy. RWS complies with federal, state, and local laws regarding accommodations related to this policy.

Recruitment Agencies: RWS Holdings PLC does not accept agency resumes.  Please do not forward any unsolicited resumes to any RWS employees.  Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.