Marketing Manager

The Marketing Manager will be instrumental in designing, executing and optimising the marketing strategy for India.  Reporting to the Vice President of Marketing in APAC & India, this position will support both local & regional sales teams by identifying marketing opportunities and delivering strategic solutions that align with business objectives in India.  The ideal candidate should possess strong interpersonal skills to collaborate effectively across multiple functions.

Key Responsibilities

• Work closely with Marketing, Sales, Inside Sales & Project Management Office to understand sales objectives, conduct market research to identify target markets, and selling strategies to develop a comprehensive marketing plan, including a mix of tactics to enhance brand awareness, engagement and lead generation
• Lead integrated marketing campaigns, incorporating innovative lead-generation initiatives such as events, account-based marketing, partner marketing, direct marketing, social media engagement, digital advertising, webinars, collateral development and customers case studies
• Communicate effectively with stakeholders across various levels within the organization
• Analyze and report on campaign performance, leveraging key metrics to refine and optimize future initiatives
• Manage multiple projects simultaneously, ensuring attention to detail, problem-solving capabilities, and a data-driven approach to achieving results
• Oversee marketing budgets, track metrics, and evaluate return on investment (ROI) for marketing spend
• Liaise with Field Marketing Managers in other regions and group marketing teams to share best practices
• Monitor competitor activities, communications and marketing efforts, utilizing insights to refine and enhance marketing strategies.

Skills & Experience

• 6-8 years + marketing experience in event management and digital marketing within a high-tech B2B environment
• Strong analytical skills with a results-driven mindset, able to work independently and make data-informed decisions
• Experience managing social media platforms and leveraging digital tools to drive customer engagement and lead generation
• Proven track record in campaign strategy, execution, and demonstrating measurable marketing ROI
• Proficiency in Microsoft Office, Salesforce, Hubspot, Canva and other marketing automation and video editing tools 
• Excellent verbal and written communication skills in English, with the ability to contribute to content creation
• Strong leadership skills with the ability to drive initiatives and lead projects independently
• Highly organized and detail-oriented, with the ability to manage multiple priorities
• Strong team player with a collaborative mindset and based in Mumbai
• Bachelor’s or master’s degree in marketing, Communications, Business Studies or similar
• Experience in IT, software and services marketing
• Background in B2B marketing, particularly within the IT / software industry.

Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career. 

In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics. 

RWS Values 

Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.

Recruitment Agencies: RWS Holdings PLC does not accept agency resumes.  Please do not forward any unsolicited resumes to any RWS employees.  Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.