Senior Marketing Manager, Content Technology (FTC - Maternity Cover)

About GTM

Our GTM organization drives RWS’s growth engine. We position RWS as the tech-first leader in language, content, and AI solutions, creating market visibility and generating demand across global buyer journeys.

We empower our sales teams with the processes, insights, pricing models and operational excellence they need to move fast, win deals, and grow accounts. From high-velocity mid-market motions to enterprise pursuits and strategic partnerships, we build and activate the pipeline that fuels revenue.

We ensure every part of our commercial ecosystem marketing, pricing, sales operations, inside sales, partnerships works in sync to accelerate performance, strengthen customer relationships, and scale our impact.

For candidates, this is a place to shape the future of how RWS goes to market: fast-moving, data-driven, collaborative and focused on winning with intelligence, agility and innovation.

About Generate – Content Technology

Our Content Technology solutions establish a knowledge base of vetted, traceable critical content that is ready to serve employees, partners, customers and AI applications — at a global scale.

For further information, please visit: https://www.rws.com/content-management/structured-content/

About RWS 

RWS is a global AI solutions company empowering the world’s most trusted enterprise AI.

Our proprietary Cultural Intelligence Layer, powered by 250,000 data specialists, cultural and language experts and deep domain professionals, backed by 45+ patents, makes enterprise AI culturally fluent, contextually accurate and secure, ensuring every interaction reflects a brand’s tone, context and customer values.

Through our Generate, Transform and Protect segments, we deliver intelligent content, enterprise knowledge, large-scale localization and IP protection for global growth. Trusted by 80+ of the world’s top 100 brands, RWS provides the confidence, governance and expertise organizations need to deploy AI safely, responsibly and at scale.

Headquartered in the UK, RWS is listed on AIM (RWS.L).

More information: rws.com.

Job Purpose

As experienced and driven Product Marketing leader, you will support our growing Content Tech solutions and help to shape and execute our go-to-market strategy for our Generate – Content Tech business unit, ensuring alignment with revenue growth, customer retention and satisfaction goals.

Your responsibilities will span product launches, cross-functional enablement and strategic marketing initiatives that include product offerings, highlight our value to customers and strengthen our leadership in the market.

Key Responsibilities

Team Leadership

• Lead and develop the product marketing team through clear goals and regular 1:1s
• Drive accountability, performance, and career development

Strategy & GTM

• Set top-down product marketing strategy and direction for the business unit
  • Own product marketing budget, KPIs, and performance metrics
• Ensure that each product and solution within the Content Tech offering is clearly defined, market-ready, and supported with the insight, messaging and content required to drive commercial success - across all stages of the funnel.
• Accountable for the product marketing budget
• Performance accountability - Track and report marketing contribution to pipeline
• Lead go-to-market strategy for new products
• Manage product launches and releases, including coordinating cross-functional teams and ensuring successful execution.
• Act as a key stakeholder in lead generation and funnel optimization
• Work with content and demand generation teams to create thought leadership and funnel specific assets.

Positioning & Messaging

• Lead the development of product positioning and messaging. Work closely with the product, sales and engineering teams.
• Define unique value propositions for different customer segments.
• Monitor industry trends and translate insights into product and messaging recommendations.
• Develop and maintain strategic messaging frameworks aligned with buyer personas.
• Oversee development of sales and marketing assets (solution briefs, case studies, website copy)
• Own sales enablement content including pitch decks, playbooks, battle cards, and training

Sales, Market & Customer Insight

• Partner closely with Sales to align messaging and capture field insights
• Conduct market research, competitor analysis, and win/loss interviews.
• Lead competitive analysis and customer research
• Support analyst relations and market-facing narratives

• Reporting and Events
  • Provide weekly executive reporting on pipeline and channel performance
  • Lead analytics, reporting, and optimization efforts
  • Plan and execute key customer and lead-generation events

Key Deliverables

• Coordinated launch and release plans.
• Creation of assets (e.g., landing pages, webinars).
• Strategic messaging frameworks.
• Product and Vertical Marketing Playbooks
• Documented value propositions for customer segments.
• Thought leadership and funnel-specific content assets.
• Sales tools: pitch decks, one-pagers, battlecards, case studies, etc.

What Success Looks Like

• Clear, differentiated positioning across all products and verticals
• Strong alignment between Product Marketing, Product, and Sales
• Consistent, measurable contribution to pipeline and revenue
• High-performing, engaged product marketing team
• Successful launches, effective sales enablement, and strong market perception

• Demonstrated history of strong B2B content creation.
• Exposure to AI/automation tools in marketing or GTM workflows 

 Skills & Experience

• Bachelor’s degree or experience in B2B technology organization is required.
• B2B Product Marketing experience
• 5-7 years of experience in Product Marketing or Product Management within a mid-to-large sized corporation
• Strong people leadership and cross-functional influence
• Data-driven, commercially minded approach

It would be great if you also had…

• Product Marketing experience in software, data or services
• Exposure to regulated, vertical-specific, or government markets
• Experience with analyst relations and executive-level reporting
• Experience with a global/multi-national matrix organization

Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career. 

In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics. 

RWS Values 

Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.

Recruitment Agencies: RWS Holdings PLC does not accept agency resumes.  Please do not forward any unsolicited resumes to any RWS employees.  Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.

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