Head of Paid Media

Key Responsibilities

Strategy

• Own the end-to-end global paid media strategy across all business lines, markets, and channels.
• Set ambitious yet achievable paid media goals, directly aligned with marketing pipeline, revenue targets, and company growth objectives.
• Act as the in-house thought leader for paid media, advising senior leadership on trends, new opportunities, and competitive positioning.

Campaign Ownership & Performance

• Oversee planning, execution, optimisation and reporting of all paid campaigns (search, display, social, programmatic, ABM, video, content syndication, etc.).
• Ensure consistent and measurable ROI and ROAS across campaigns with full accountability for budget allocation and media spend efficiency.
• Present paid media performance, insights and recommendations to senior leadership other senior stakeholders.
• Leverage data-driven insights to refine audience targeting, creative strategies, and messaging to maximise impact.

Agency & Partner Management

• Lead relationships with external media agencies, ensuring alignment with RWS objectives, cost efficiency and delivery of world-class campaign execution.
• Establish clear performance frameworks for agencies, holding them accountable for results.
• Support agency success with guidance, best practices and alignment to RWS brand and demand generation strategy.

Innovation & Growth

• Identify and test emerging platforms, technologies and paid media strategies to expand RWS’s reach and engagement.
• Develop a robust testing framework (A/B experiments, pilot campaigns) to drive continuous improvement and learning.
• Partner with cross-functional teams (content, creative, product marketing, marketing operations, data/analytics) to fuel campaign success and pipeline generation.
• Mentor and guide internal teams, elevating paid media knowledge and capability across the business.

Skills & Experience

• 7+ years of experience in senior paid media roles within global B2B organisations.
• Proven track record of driving measurable ROI and ROAS from multi-million-dollar media budgets.
• Expertise across all major paid media channels (Google Ads, LinkedIn, Meta, programmatic, content syndication, ABM platforms).
• Strong experience managing and optimising agency relationships.
• Data-driven, with deep knowledge of analytics and paid media reporting frameworks.
• Strategic thinker with a hands-on ability to dive into campaign detail when needed.
• Excellent stakeholder management and presentation skills
• Demonstrated success in identifying and scaling new channels, tools and approaches.

Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career. 

In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics. 

RWS Values 

Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.

Recruitment Agencies: RWS Holdings PLC does not accept agency resumes.  Please do not forward any unsolicited resumes to any RWS employees.  Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.

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