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Associate Product Marketing Manager - CT

Job Locations IE-Dublin | UK-Remote
Posted Date 2 days ago(28/10/2025 10:23)
Job ID
2025-5299
# of Openings
1
Category
Marketing
Banding
5

Job Purpose

RWS is looking for an experienced and driven Associate Product Marketing Manager to support our growing Content Technology portfolio. In this role, you will help shape and execute our go-to-market strategy for our Content Technology, ensuring alignment with revenue growth, customer retention and satisfaction goals. 

 

Your responsibilities will span product launches, cross-functional enablement and strategic marketing initiatives that highlight our value to customers and strengthen our leadership in the market. 

 

About Content Technology

 

Our Content Technology solutions establish a knowledge base of vetted, traceable critical content that is ready to serve employees, partners, customers and AI applications — at global scale. 

 

Job Overview

Key Responsibilities

 

The focus of this role is on execution and hands-on content delivery: 

 

Positioning & Messaging 

  • Develop differentiated positioning and value propositions for assigned products and solutions.
  • Ensure consistency of messaging across all customer-facing channels and materials.
  • Maintain a current understanding of market trends, competitive offerings, and buyer personas. 

  

Go-to-Market Execution 

  • Support the planning and execution of product launches, coordinating required materials and deliverables across teams.
  • Create essential sales enablement assets, including battlecards, pitch decks, and product one-pagers.
  • Collaborate with the Campaign managers and Demand Generation team to design campaigns aligned to product priorities. 

  

Market & Competitive Intelligence 

  • Conduct ongoing actionable competitive and market analysis to support GTM strategy refinement.
  • Develop high-quality, value-driven content such as whitepapers and case studies that resonate with target personas and convey business value.
  • Assist in refining persona development and customer segmentation for targeted campaigns. 

  

Cross-Functional Collaboration 

  • Partner with Product to translate technical capabilities into market-ready value propositions.
  • Work with Sales to ensure readiness to position and sell products effectively. 

 

Key Deliverables 

  • Coordinated launch and release plans.
  • Creation of assets (e.g., landing pages, webinars).
  • Strategic messaging frameworks.
  • Documented value propositions for customer segments.
  • Thought leadership and funnel-specific content assets.
  • Sales tools: pitch decks, one-pagers, battlecards, case studies, etc. 

 

Skills & Experience

  • 2-4 years in product marketing, go-to-market strategy, or related roles in B2B SaaS or enterprise tech.
  • Proven ability to develop compelling messaging and practical collateral that enables sales teams.
  • Understanding of software buying journeys, customer personas, and value-based selling.
  • Experience working closely with Product Management and Sales organisations.
  • Excellent written and verbal communication skills.  

 

It would be great if you also had… 

  • Experience in complex/regulated industries.
  • Content Management Technologies
  • Experience in Manufacturing and High-Tech industries
  • Demonstrated history of strong B2B content creation.
  • Exposure to AI/automation tools in marketing or GTM workflows 
  • Experience with a global/multi-national matrix organization 

Life at RWS

 

Life at RWS - If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS. 

 

Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career. 

 

In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.

 

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics. 

RWS Values 

 

Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.

 

Recruitment Agencies: RWS Holdings PLC does not accept agency resumes.  Please do not forward any unsolicited resumes to any RWS employees.  Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.

 

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