Marketing Operations Coordinator

We are seeking a data driven individual with excellent critical thinking & communication skills to join our growing Marketing Operations Team in the role of a Marketing Operations Coordinator.

This is a hybrid role, with core responsibilities being a mix of triaging and responding to inbound sales queries, as well as more technical aspects, focusing on traditional Marketing Operations duties.

Ideally suited to a recent STEM graduate or someone with a couple of years of experience in the field, this is an excellent opportunity to gain a broad variety of skills, working at a company that embraces ‘best in class’ practices when it comes to marketing technology.

About Marketing

At RWS Group Marketing, we play a critical role in supporting the overall business strategy of RWS as a leading provider of technology-enabled language, content, and intellectual property services. Our team operates within a group marketing operating model that enables us to collaborate effectively with our global colleagues to deliver best practice marketing solutions that drive growth and brand awareness.  

Our group marketing operating model is designed to ensure that we can leverage the best practices and expertise from across the company, while also tailoring our marketing efforts to the specific needs of our customers and target audiences. This includes working closely with our divisional marketing teams to ensure that we are delivering consistent messaging and branding across all of our markets, while also developing localized marketing strategies that resonate with our target customers.  

In addition to our focus on best practice, we are also committed to building brand awareness, thought leadership content and equity through every interaction with our customers and stakeholders. As part of our commitment to best practice and brand awareness, we are constantly seeking out new and innovative ways to connect with our audience and deliver results. This includes developing and executing marketing that engages our customers and drives growth, as well as leveraging our own technologies and emerging trends to stay ahead of the curve and provide our customers with innovative and engaging experiences that they won't find anywhere else.  

Ultimately, our role as a group marketing team is to support the overall business strategy of RWS by driving growth, building brand awareness, and delivering exceptional customer and digital experiences. We do this by leveraging our expertise in marketing best practice, our deep understanding of our customers and target audiences, and our commitment to innovation and growth. We are proud to be a critical part of the one RWS team, and we look forward to continuing to drive success and growth for the company in the years to come. 

Key Responsibilities

Marketing Operations

• Data governance: Making sure that marketing data is fit for use by our analytics team through exception reporting and process adherence.
• Platform management: Procurement, management and maintenance of our marketing tech stack.
• Integrations: Maintenance of our existing Martech integrations as well as development of new integrations to fit the needs of our marketing stakeholders.
• Process development: Working with stakeholders in sales and marketing to ensure we have the correct processes in place to capture the data we need.
• Training & Documentation: Delivery of training in our MarTech tools and supplementary documentation to ensure our technologies are being utilised in the correct way.

Lead Management/Triage

• Communicate: Receive customer enquiries via new ‘instantaneous’ chat methods, such as Livechat or WhatsApp.
• Triage: Review incoming leads from our webforms and other sources as appropriate, ensuring they reach the most suitable recipient.
• Follow-up: Reach out to customers for more detail to enable the lead to be routed effectively, when unclear.
• Customer Experience: Work with our Customer Experience team to continuously improve this portion of the customer journey

Skills & Experience

Required:

• Excellent written and verbal communication skills, with the ability to confidently take requirements & communicate technical ideas to non-technical marketing stakeholders
• An analytical mindset, with an aptitude for complex problem solving
• Strong organizational and project management skills, with the ability to balance competing priorities
• A fast learner with an inquisitive mind, able to pick up on a variety of ideas including, but not limited to: B2B sales cycles, marketing automation, CRM, complex datasets, stakeholder management, marketing strategy, data management, web development

Desirable:

• A degree in a STEM discipline (Science, Technology, Engineering & Maths)
• Experience working with B2B CRM & Marketing automation tools such as HubSpot, Salesforce, Microsoft Dynamics. Mailchimp
• Knowledge of common digital marketing technologies & concepts i.e. Google Ads, LinkedIn, Google Search, SEO, UTMs, Google Analytics
• Knowledge of B2B marketing concepts/terminologies (i.e. the sales funnel, various marketing tactics etc.)
• Knowledge of common data structures and reporting practices
• Knowledge of SQL, JavaScript, Python, HTML.

At RWS, we’re here for one purpose: unlocking global understanding.

As a unique, world-leading provider of technology-enabled language, content, and intellectual property services, we remove the barriers to communication to make global connection possible. Our unrivalled experience and deep understanding of language have been developed over more than 60 years. As we look to shape the future, our ambition is to create a world where understanding is universal for everyone.

We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.   

Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With 45+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey.

If you like the idea of working with smart people who are passionate about breaking down language barriers and giving back to their communities, then you’ll love life at RWS. Our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong.

We want every employee to grow as an individual and excel in their career. In return, we expect all our people to live by the values that unite us: to partner with colleagues and clients, to adopt a pioneering spirit, to be positive in progressing the work we do, and always to deliver what we promise. 

RWS Values

Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as One RWS.

For further information, please visit: RWS   

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics

Recruitment Agencies: RWS Holdings PLC does not accept agency resumes.  Please do not forward any unsolicited resumes to any RWS employees.  Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.